A sales deck that starts with the buyer
Build a presentation around the decision your buyer needs to make. Use the template to connect their problem to your solution, support it with evidence and make the next step clear.
Describe the problem in the buyer's terms
Explain the current process and where it falls short. Use the language and constraints you learned in discovery. Avoid opening with a long company history before the buyer knows why the conversation matters.
Show how the offer fits
Walk through the relevant workflow, then give evidence for the outcome you claim. Use a comparison table when there are tradeoffs, and label examples as examples rather than presenting them as customer results.
- The buyer's situation and the cost of leaving it unchanged.
- The proposed solution and how it fits their workflow.
- Relevant proof, implementation requirements and limitations.
- Pricing, responsibilities and a concrete next step.
Make the follow-up useful
Include the details the buyer needs to share internally: scope, pricing assumptions and next steps. Reuse the presentation as a visual document so the follow-up has the same source as the meeting deck.
Questions before you start
Can I customize the deck for each prospect?
Yes. Edit the copy, visuals and structure for the prospect's situation. Check any reused figures or customer claims before sharing a new version.